What has been done and what we may expect: the real estate between 2015 and 2016
Following the directives developed during the year just passed, in 2016 the real estate market presents clear dynamics focused on key sector of the national and international economy.
The offices spaces were the choice in which the real estate operators invested in 2015, and it is presumed that they will continue to invest there in the new year too.
The real estate sector finally records signs of an initial recovery. Re-emerged from long apnoea of the triennium 2012-2014 – an encouraging market stabilization has been registered in 2015, which is confirmed by the forecasts and that will turn into a growth in 2016.
The Italian orientation follows the trail of the European one, that is a positive trend arisen from the exponential development of the service industry through the functional expansion of the large company services and that dense tissue of other subjects who need operative spaces – not necessarily, concerning the representations. It is appropriate to precise that the new-found vitality of the transaction is connoted as the absorption of real estate offer’s overflow – the heritage of the spaces of the period of sufferings. Also the wide increase of the co-working phenomenon – and not more between professionals only. The markets for these investments remain unchanged. Milan is at the top, followed by Rome, Turin, Naples, Bologna and Florence. Even for the market segment of the trophy asset and the properties defined as iconic, which by contrast are constantly subject of attention of the Italian and foreign investment funds as well as of great companies, which manifest availability to buy properties, that are already income and not to requalify. In order to hold the ace of the traditional historical and artistic appeal of the Italian assets which attracts foreign investors.
The logistic is also another field of great success by the opportunity of the e-commerce which imposes to the companies a re-thinking of the space organization compartment with the option of integrated, flexible and technological spaces with desirable location which guarantee high storage and product delivery standard. That one of the e-commerce is a perspective, which presents typical index of development, the most glowing of other sectors.
In the retail sector, the quality of the property is awarded in the lease or purchasing operations. As for the residential, the downturn has asked to select carefully the quality of the settlement which should be localized inside the urban area. Such areas could be also secondary with a high accessibility and complementary services. These last two aspects are fundamental in order to decline the scenario of the retail market. This would concern not only the retail market of the well-known brands and the franchising, but also the individual entrepreneurship. It is appropriate that there are marketing policy and territorial welfare suited for the increase of the attractiveness of the context.
The intervention in the residential has lost the attractiveness because of the crisis, creating a break in the circuit which has afflicted the building industry of the Italian family’s market of excellence. The economic pressure has founded new demand and offer paradigms. One of these is the social housing which helps to metabolize these economic, social and professional changes for old and new family nucleus: old people, co-housing, students, young couples. This would be realized through the residential interventions characterised by the conditions of the purchase or rent access on the basis of the amounts and the controlled and easy term rents. The operations of residential nature are becoming more and more with a view of the territorial branding activating those positive phenomena of urban regeneration especially recorded in what were secondary zones in the city centres. Milan, Bologna and Rome show this realization.
Other good news comes from the hotel facilities, which registers an increase of investments in the sector, in compliance with the growth of the travelers – at an international level – the facilitated mobility and the itinerary organization. The widespread and shared re-discovery of the authenticity of the own origin, places and local foods, acknowledges Italy a physiological advantage – with large improvement margins – it is shyly supported by designs which promote the Italian System. The investors’ interest is transverse and it covers the entire hotel facilities’ gap, ranging from the hotel budget to the most wanted one (the boutique hotel). To the investors it is required to draw the attention not only to the real estate opportunities in the strict sense of the word, but to the phenomena – sometimes by custom – concerning the travel and tourism sector. We talk about app formulas (Urbanbuddy, Like a Local, Eatwith) and extra hotel accommodation, mainly hotels, extra hotel facility historic residence, bed and breakfast, service apartment and couchsurfing (Airbnb, an example which modifies the perception and the necessities of the accommodation demand). The traveller often has the wish to be at home when he is elsewhere, tapped into channels in order to have the same knowledge of the place, as local.
Photo credit: Contec Ingegneria – desing for working spaces for Volkwagen Group Italia